Like that’s all we do in this city, go for coffee and get our hair done.
It made me think of the very first episode of Portlandia, did you ever see it? The opening song, the dream of the 90s is alive in Portland...
Everyone was encouraged to be weird, and people wanted to grow up and be a clown. People went to clown school!’ to loosely quote the clip….
Man. The dream of the 90s is most definitely alive and well in Montreal. There’s still such thing as rent under 600$, circus performers practise in the parks, and yah, everyone’s an artist or in a band basically.
and…Ahem. Montreal is like, the circus capital of the world, is it not?
Mind you things have cleaned up a bit. The coffeeshop aesthetic has definitely upped its game, and the 1$ filter coffee of 90s cafés accompanied by a giant slice of saran wrapped banana bread are replaced by 4$ cortados and some artisanal gluten free snack or whatever. Not that I’m upset about it. There’s something very inviting about these fresh, carefully curated coffeeshops full of fashionable people typing away briskly on their laptops, launching the next startup, or, well, just pretending to be working…..
In place of happy hour cocktails, or Mad Men style afternoon whiskey, (did anyone ever actually drink like that at work??), we stare deeply into our carefully poured latte art and escape for just a moment to the present- beautiful surroundings, beautiful coffee.
Yes. The lattepreneurs.
The power of décor and art to transform a space and influence one’s mood never ceases to amaze me. It’s why I do what I do.
I feel like the cultural devotion to the act of going for coffee is big evidence of that. Plus the roughly 9 frillion photos of lattés on social media! Right.
People crave the art in their cup, the calm and cozy surroundings, and probably more than anything, the image of that lifestyle. The dream of the 90s, only cleaned up.
Maybe the instability of the world makes us crave the beauty, the calm security of these spaces all the more, even as we live in one of the most peaceful and wealthy countries in the world.
Now the difference between the dream and the everyday reality is something else altogether. Semi-retired glamour at age 35 is not a reality for most.
Definitely not for this gal! I’m bursting out of my retirement and have a giant project up my sleeve which is coming to fruition. The project, not the sleeve. Ha. Though, voluminous sleeves are in this year….
Anyways. I’ll share more in the coming weeks!
Thank you as always for reading to the end. I’m stoked every time I hear from you, __
If you have a moment, why not write a comment below and tell me where you go to escape and what you like about the place or space.
And, if you liked this museletter, why not share it with someone you think would like it too!
Whatever you do or don’t do, I hope you have a most excellent Thursday!